2017 has already proven to be a remarkable year for all things plant-based.

  • Brand after brand has introduced decadent vegan ice creams.
  • Delicious vegan restaurants are popping up in cities all over the country.
  • Major food companies, entrepreneurs, and celebrities are investing in plant-based and clean meat products.

And according to a recent report from Global Data, a market research firm, 6% of US consumers now claim to be vegan – an increase of 600% in just three years!

If all of this amazing news doesn’t give you hope for a cruelty-free future, then look to Generation Z.

Generation Z includes people born in the mid-1990s to the mid-2000s. This group makes up a quarter of the US population and will account for 40% of all consumers by 2020. And as a whole, they are embracing a food trend that replaces animal products with more compassionate options.

Plant-based alternatives are sprouting up everywhere – ranging from “bloody” burgers to sushi made from tomatoes. The innovative companies making these products are changing the way we eat and reducing the global dependence on animal agriculture.

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Beyond Meat has launched its ‘Beyond Burger’ at more than 2,000 grocery stores across the country. While Impossible Foods has expanded distribution of its ‘Impossible Burger’ from select high-end restaurants to Fatburger.

Other companies, including Ocean Hugger Foods and New Wave Foods, have their eyes set on food-service companies and college campuses. David Benzaquen, CEO of Ocean Hugger Foods, described the company’s relationship with food-service companies as a “natural fit.” Colleges and universities buy huge volumes of food, and young people show an open-mindedness when it comes to plant-based foods.

So what do you think? Are you a part of Gen Z? What are some of your favorite plant-based products?